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Answers to technical business questions

Short and to the point: how to set up ads, CRM, chatbots and automation, what it affects and where the pitfalls are.

Ads and chatbots5 min read

How to send Telegram bot leads to Meta ads

The Meta pixel can't see what happens inside Telegram. So the Lead event is usually placed on the button that opens the bot, and the ads count everyone who clicked, even if they never started the bot.…

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CRM and integrations5 min read

How to send leads from every channel to your CRM via Make

The most reliable way to collect leads from Facebook forms, TikTok and your website in a CRM is Make: one scenario per source takes the request, normalises the fields, checks for duplicates and create…

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CRM and response speed4 min read

How to get new leads in Telegram instantly

Notifications inside a CRM are easy to miss. It's more reliable when a CRM automation instantly sends each new lead to your team's Telegram group: name, contacts, request data and an Open in CRM butto…

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Analytics and reporting5 min read

How to automate a daily lead report

A daily lead report can be taken off someone's plate completely. Make pulls new leads from the CRM into a Google Sheet every day, a formula assigns each lead its source, and a script builds a weekly r…

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TikTok ads5 min read

How to send bot events to TikTok Events Manager

The TikTok pixel only works on your website, and everything inside a Telegram bot is invisible to your ads. For TikTok to see real leads, the event should be sent from the bot itself via the TikTok Ev…

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Integrations4 min read

How to send website leads to a CRM via webhook

A webhook is an address a website form sends request data to instantly. Make receives the webhook, checks the fields, adds UTM tags and creates the lead in your CRM within seconds. This works for Tild…

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Ads and leads5 min read

How to collect leads from Meta and TikTok lead forms

Meta and TikTok lead forms bring cheap requests, but the leads stay inside the ad account and are easy to miss. To lose none, connect the forms to your CRM via Make: TikTok leads arrive instantly, Met…

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