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Case study · Website on SendPulse

A school website: 120+ pages

Every new page took five times longer than it should have and still didn't look the way the school wanted: the page builder dictated its own rules. For Anna Melnychuk's public speaking school I moved the site to custom code on the same SendPulse: 120+ pages in two languages, graduate stories, a blog and full analytics on every request.

SendPulseHTML / CSSClaude AIMeta PixelGoogle AnalyticsMicrosoft Clarity
120+pages in two languages: RU and UA
×5faster to build a new page
56graduate case study pages
100%of leads reach the CRM with UTM tags
See it live

See how the website looks

Screen recording: the site from the first block to the last. Click to play.

Desktop
Mobile
The challenge

The block builder had become a limit

The school's site already lived on SendPulse but was built from the builder's ready-made blocks. One page took 5 times longer to create, and the design they wanted was impossible: the blocks dictated how a page had to look.

The school needed a site that looks like a premium product, scales easily for new programmes, webinars and case studies, and passes every lead with full source information.

Before and after

The same landing page blocks

Left: a webinar page from the builder. Right: the “Metodologika” workshop landing page built in code. Click to enlarge.

First screen

Builder
Code

Who it's for

Builder
Code

About the author

Builder
Code

How to join

Builder
Code
What the site includes

Over 120 pages in one style

Home, about Anna, programmes, sales and thank-you pages, forms, a blog, 56 graduate case study pages, conference speaker stories, terms and privacy policy. Every page in Ukrainian and Russian.

Home
“Znakova Promova” programme
About Anna
100 case studies
Graduate case study
Programme participants
Blog
Article
Conference speaker story
Analytics

Every lead with its source

Leads from the site reach the CRM with all the UTM tags needed: you see which campaign, ad and placement each person came from. Full analytics is connected on the site.

UTM tags in the CRMsource, medium, campaign, content, term in the deal card
Meta Pixelevents for ad optimisation
Google Analyticstraffic and on-site behaviour
Microsoft Claritysession recordings and heatmaps
Results

What changed

  • A new page is built 5 times faster than in the block builder.
  • Design without limits: the site looks the way it was meant to, not the way blocks allow.
  • Over 120 pages in two languages in one style: programmes, case studies, blog, forms.
  • Every lead reaches the CRM with UTM tags, while Pixel, Google Analytics and Clarity show what happens on the site.
  • Everything stayed in SendPulse: no hosting migration, same forms and integrations.
For your business

Your page builder won't let you build the site you want?

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